Sunday, February 20, 2011

Ruminating II - what's in a name?

today's cow picture courtesy of the local newspaper

moo two!

seriously though, one of the email lists I belong to has had an ongoing discussion about blogs and websites and businesses and what name you should use

this is a subject I've spent some time thinking about

back in the early 1980s when I first needed to register for a sales tax license there really wasn't anyone to discuss this with --- I liked the sound of the name Esmerldas (it was part of a John Denver song lyric), no one else had registered it in the jurisdiction I was registering it in, so I took it

because it isn't specific in terms of what the "product" is, it has been easy to use it for all the many art adventures we've been involved in -- mohair bears, jewelry, clothing, web design, art quilts -- just about everything

it has also been nice to be able to put the work that both the DH and I do under one "brand" instead of having two and the attendant duplicate paperwork

one of the discussion topics on that email list has been the idea of using your own name because people will be able to find you by putting in your name

that's a good idea perhaps, but I'm forever having to SPELL my name to people because they want to spell it with an "e" and 2 "r"s

what's the difference if I'm spelling my name or my business name to folks?

so there you go

guess I'll be keeping the name -- which means I really, REALLY, need to do something about the content on that website

and another thought -- perhaps its time to create an Etsy shop that carries the same name too

I feel the onset of more ruminating

1 comment:

Kay Dennison said...

Love the photos!!!

A rose my any other name would smell as sweet. -- Wm. Shakespeare

However, in marketing and advertising naming one's brand is paramount so I understand and have great faith that you will choose well.